How to Combine Email Marketing and Social Media

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Email has been around since before the Worldwide web and is one of the founding technologies of the Internet at large. And while common complaints are that we all get too much email we still use it every day.

So how can email help your business today?

YES YOU CAN TEACH AN OLD DOG NEW TRICKS

Well, we’re not going to get into all the basics about when to send emails, optin lists, SPAM rules and the types of emails to send, but we are going to repeat one of the basic rules of Internet marketing and that’s this: the money’s in the list. Still.

Studies continue to show that email subscribers are more engaged with the products, services and companies that they’re subscribed to. What does that mean? It means that if you have an existing relationship of some kind with a customer, client or prospect, they are still more likely to read or at least glance at your message then almost any other form of digital marketing or even it’s much more expensive relative, direct mail.

So I’m also not going to get into statistics about open rates and click through rates which is a topic for a whole other article.

But while it’s safe to say that email is not the end-all be-all and you have to work harder and smarter today then ever before to make email marketing effective, it has evolved as a trusty companion to more trendy Internet marketing techniques such as social media, video and content marketing in general.

COMBINING EMAIL MARKETING & SOCIAL MEDIA – PERFECT TOGETHER!

In fact, one of the biggest developments in email marketing in recent years has been the integration with social media which is what we’ll be focusing on in this article.

While all the major email marketing companies offer some variation of these services we’re going to focus on the two email marketing services we use and thereby are the most familiar with: Aweber and iContact.

Both services offer an easy way to add social media links within the body of the email message. This makes it easy for readers to share your content, which is key.

They also offer the ability to post directly to your own social media properties such as Facebook and Twitter and clients can even subscribe to your blog posts that are delivered via email.

And another way email has evolved is that all modern day email services now publish your emails to an actual archived landing page so that you can link to this page it and share it like any other webpage and it’s another way to give yourself an inbound link.

BEWARE FACEBOOK “LIKES”

One of my biggest criticisms of Facebook as a marketing platform is that you don’t “own” your own likes — Facebook does!

And with the recent controversy over Facebook’s new formula for deciding what your own followers on Facebook will see, I recommend using Facebook not for gathering as many likes as you can but for gathering your own opt-in email subscribers.

You can do this by adding an email signup form to a custom tab on your Facebook page and encouraging followers to sign up there.

I like to say that the difference between getting likes on Facebook or email subscribers is the difference between owning your own house or renting it.

Facebook owns all the visitors to your Facebook page unless you can get them to become your own prospects by getting them to sign up for your own newsletter.

Is it more difficult to get an email sign up than a “like”? Absolutely.

But I would rather have 10 quality opt-in email subscribers than 100 casual likers on Facebook or Twitter for that matter an day!

The bottom line is this: email marketing is still an important PART of any Internet marketing mix and should be integrated into your social media marketing efforts as another way to distribute your message via social media and to leverage social media to get new email subscribers.

If you need help with your own email marketing or set up please let us know. Hope you found this information useful. Thanks for reading.

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How to Save Home Thermal Energy

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Do you want to save money? Read on to know how to save home thermal energy in order to reduce your electricity consumption thus reducing your expenditure on energy bills. Eighty percent of your income goes to your household expense and a large expense is due to your heating bill. With the recent increase of utility bills everyone is interested to know on how to save home thermal energy. Shocking energy bills every month is the result of excessive or improper use of electricity at home. One of the issues in home energy saving is the way we use heat. So, how can you save home thermal energy?

This is a huge challenge for all homeowners yet there are improvements you can do at home to realize this. Here are numerous ways to save home thermal energy through effective, low cost and effortless home improvements.

The word home improvement can cause panic attack to some homeowners. Well, yes home improvements do cost money. However, there are things you can do that will not ruin your budget to improve on the way that your home utilizes energy. These will take a little effort and initiative but the savings can be significant. One of the most usual ways that a house wastes energy is through escaping heat. Many homes have drafts that let cold air in during the winter making it more difficult and expensive for you to heat your place. Heat will escape due to drafts. A simple solution to saving home thermal energy here is to do some checking in your home and figure out where those drafts are coming from. Place your hand around the edges of your doors and windows to check. If you feel chilly air coming in contact on your hand, you’ve got a draft. Once you have found where the draft is coming from, grab your filler or sealant and apply in any cracks or crevices on window frames, floors or floor boards with a filler or sealant.

Another way to save home thermal energy is to turn down your thermostat. Turning down your thermostat down one degree will save your energy consumption up to 5-7 percent. Keep in mind that with the difference of one degree, you will not notice the temperature difference. You can also save on your home thermal energy expense by not heating rooms you are not using. If you live in a two story apartment or house and your bedrooms are located on the second floor and the ground is controlled by its own thermostat, turn off the thermostat on the other floor which you are not using while you sleep.

Home thermal energy is a necessity but if not used properly it can be very costly and can eat up your budget. As the economy continues to struggle, people are looking for ways to save money. Clipping coupons, finding a second job, selling unused personal stuff and being energy efficient. If you can efficiently use home thermal energy it can reap much needed savings for those struggling to make ends meet. It is not only beneficial to you but also to the environment saving it from the greenhouse effect.